Baker Bennett Ltd. Case Study
Sector: Food/Retail
Media: Retail Brand Development and Packaging
The Brief
The team at Two Heads was asked to develop a healthy lifestyle brand targeting the healthy eating sector. The brand needed to be inspired and conceived to reflect the core health values of an extensive range of healthy option baked products.
The brand would then be used as an inspirational basis for developing packaging for a range of organic and low fat quality crispbreads, cakes and biscuits.
The Solution
We developed a new design style for the Trimlyne brand, reflecting and communicating a health orientated lifestyle. This brand was then imaginatively developed for packaging use to create a contemporary, fresh feel.
Using inspirational photography, we developed a range of packaging that has impact and above all, the wow factor.
The Results
Following a highly successful launch of the Trimlyne brand, Trimlyne Organic was developed as a support brand. Both these brands have become successful and continue to compete in an increasingly competitive retail market. The range of products has been increased and is listed with the major supermarket multiples, including Waitrose, Co-op and Morrissons.
