Broady Flow Control Ltd. Case Study
Sector: Engineering
Media: Website with CMS (Content Management System)
The Brief
Broady Flow Control Ltd. are a world leading manufacturer of safety relief valves for major national and international commercial sectors. The web design team at Two Heads were asked to completely redesign their existing website. Their brief was to develop a platform that would showcase their products and onsite manufacturing capabilities.
The Solution
An initial review was undertaken to examine their existing website in terms of usability, design and functionality. We developed a new design style based on Broady's existing Logo and evolved their online visual presence. We carried out an extensive photography shoot both onsite at the client's factory and also in studio to capture the innovative nature of the valve products.
We created an easy to navigate website that is inspiring and stylish. We intergrated a bespoke Content Management System, enabling the client to update specific areas of the website themselves. The use of Flash animation, clean layout and clear typographic content resulted in a contemporary website that provides a platform for the future.
The website has also been optimised for Search Engine performance and the website demonstrates optimum accessibility, style, content and clear sub navigation and usability. Also it has strong visual impact providing a perfect balance of style and functionality.
The Results
The new Broady website sets them apart from their competition. Since the site launch, feedback from their customers is extremely positive and the website has become a very strong marketing tool. Broady is now equipped with a strong brand/image to reinforce their positioning as Number 1 in the industry.
