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King Asia Foods Ltd. Case Study
Sector: Food Service / Retail
Media: Retail Brand Development and Packaging
We have worked with our client King Asia Foods for a number of years. This family-run business is a leading specialist oriental food manufacturer, supplying retail and food service markets in the UK and Europe.
Two Heads have played an integral role in King Asia Food’s marketing. Working closely with this client, we have helped them develop and launch, many successful Chinese and Indian Ready Meals for the frozen food sector.
Our brief for the Mayflower Indian Ready Meal range was to develop packaging to evolve the value led quality product.
Following extensive research and analysis of competitor activity, we established a design style for the proposed range. This style offered maximum visual and retail shelf presence. The use of rich jewel colours, inspirational typography and mouth-watering photography, conveyed a sense of the orient and the perceived quality of the product. These signature elements were successfully implemented across the whole product range.
The Mayflower Indian Ready Meal range was a great success. Following initial launch, year on year sales have increased significantly and the range has achieved many listings with multiple major food retailers.