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Sleaford Quality Foods Case Study
Sector: Food Ingredients
Based in Lincolnshire, Sleaford Quality Foods is a leading supplier of dehydrated, canned fruit, vegetables and spices to the food industry. With a successful trading history extending over a 40 year period, the company wanted to evolve their positioning in the food ingredients market and establish themselves as a key player in an increasingly competitive market.
We introduced a strong visual element to communicate 'excitement', 'elegance' and interest to the overall product offer. Beautiful colour photography, clean layout and typographic style created a strong and contemporary style. This design style was used on all marketing communication to create a strong personality and set Sleaford Quality Foods apart as a leading food ingredients supplier.
Two Heads developed an extensive website with a Content Management System that is user friendly and allows our Client to update product information themselves. All Product Literature follows the same confident, stylish and inspirational design style communicated on the website.
The rebranding successfully raised the profile of Sleaford Quality Foods. Targets for generating new and prestigious customers have been exceeded.