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Our Portfolio - Walkers Midshire Foods
Part of the Samworth Brothers Group, Walkers Midshires Foods supplies the major food retail multiples with sausage and cooked meat products.
Two Heads were asked to rebrand the Henry Walker & Son brand range currently listed with Waitrose. Our brief was to capture the brand ethos and develop it to convey a more modern and contemporary feel. The rebrand was to give maximum visual appeal without isolating its core of brand-loyal customers.
We updated the existing Henry Walkers & Son logo by refining and evolving it and introducing contemporary freeflowing fonts. We introduced a cleaner and modern feel to the overall brand image, reflecting the premium positioning of the brand.
Using imagery of the sausage ingredients, we shot stunning creative photography to maximise the eye-catching appeal of the product. The rebranding reinforced the products' range positioning at the top end of the added value sausage market.
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• New Brand Development
• Creative Food Photography
• Retail Packaging Design