SEO - Search Engine Optimization
Search Engine Marketing (SEM)
Search Engine Marketing is about building and maintaining your web site’s visibility within the search engines through the use of natural organic optimization techniques as well as paid search (or sponsored listing) campaigns.
Search Engine Marketing Objectives & Goals
- Effective search marketing campaigns
- Achieve higher organic rankings in search engine results pages (via SEO).
- Gain higher qualified traffic volume leading to sales and leads (via PPC - Pay Per Click).
- Maintain an increased presence in search that reinforces company branding efforts and other
Internet Marketing initiatives.
Having a Solid Search Marketing Strategy
All too often, companies see the need for web site optimization, but do not have the understanding on where or how to begin. They get caught up in complex and ineffective PPC (Pay Per Click) campaigns, promising instant attention only to realise they are not getting sales conversions. Effective search marketing requires planning, research and experience to ensure a productive balance between organic and PPC advertising to achieve your specific SEM objectives. A PPC campaign may be initiated to help identify which higher-cost keyword terms to target within organic search, and which ones should be achieved through PPC.
Some phrases may be easy to optimize for organic searches, while others will require a paid approach. PPC gives you immediate results, and so if you are seeking an immediate presence on the first page, PPC will get you there. Determining timelines, objectives, and metrics prior to beginning any search marketing campaign will save you both time and money.
For a more detailed explanation, please refer to Wikipedia Search Engine Marketing page.
Or take a look on the following links:
- Search Engine Marketing (SEM)