SEO - Search Engine Optimization
Social Media Marketing (SMM)
Social Media Marketing can be defined as many activities that integrate technology, social interaction and the construction of words, photos, videos and audios. This interaction and the way in which information is presented depends on the various perspectives of the person who shared the contents, since this is part of their history and understanding of the world.
If you have produced or shared a YouTube video, made a profile on a social network like MySpace or Facebook and/or shared some of your favorite sites by social bookmarking services like del.icio.us, then you are already a social media producer.
Traditional Media Vs Social Media
Traditional Media operates one-way, spreading the message to a large number of people. The interaction between the content creator and its consumers is also low or non-existent.
On the other hand Social Media allows a conversation to occour. When writing a post on a blog, there is usually a space for readers to present their ideas and exchange views and experiences. In Facebook users communicate by comenting on eachother's status updates. A YouTube video may be placed within your website, to provide visitors with a more interesting and animated experience.
Social Media can be fun, but also has great potential as a means to build a presence, reputation and visibility on the Internet for your business or personal marketing. This is where Social Media Marketing enters.
The Social Media Marketing Goal
Social Media Marketing is a way to draw attention to your webpage's content and/or promoting your personal brand on social sites for free. Although at first it shares the same goals with traditional marketing, the methodology used is totally different.
This is marketing without high pressure selling. Instead of having a one-way message to a huge amount of people who may not respond, the idea in this new type of marketing is to create your online presence promoting your content or brand, generating content and interacting in conversation about the subject. Be engaged in the community's interest and it will be interested in what you have to say.
Multiplying your points of presence on the Internet and disseminating your ideas in social media networks, you'll have the ability to increase web traffic to your website content while enhancing your reputation.
For a more detailed explanation, please refer to Wikipedia Social Media Marketing page.
Or take a look on the following links:
- Social Media Marketing (SMM)